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Wildflower meadows

More flowers, more pollinators, more colour — a food source for wild bees, bumblebees and butterflies.

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Bloemrijke akkerrand met klaprozen en korenbloemen

A wildflower meadow is far more than a pretty patch of nature.

When people think of a wildflower meadow, they often picture a colourful field full of flowers.

But a well-designed wildflower meadow is much more than that.

It provides a food source for pollinators, a habitat for insects, shelter for small animals and an important link in a healthy landscape.

That is why wildflower meadows are one of KURBI's most important biodiversity projects.

Why are wildflower meadows so important?

Over the past decades, a great many flower-rich grasslands have disappeared.

As a result, wild bees, bumblebees, butterflies, hoverflies and countless other insects find it increasingly difficult to find food.

Yet these creatures fulfil a crucial role.

They pollinate wild plants, fruit trees and numerous agricultural crops, and in turn provide food for birds, amphibians and other animals.

A wildflower meadow brings variety back into the landscape and helps restore this natural cycle.

More than flowers alone

A wildflower meadow is constantly changing.

In spring, the first flowering herbs appear.

During summer, flowering reaches its peak.

In autumn, spent plants and seeds once again provide food for birds and small mammals.

A wildflower meadow also remains valuable during winter. Dead stems provide shelter for overwintering insects.

Precisely for this reason, wildflower meadows are not mown continuously like a classic lawn.

Nature is given the time to follow its own rhythm.

A wildflower meadow lives through every season

Spring

The first flowers appear.

Wild bees become active.

Biodiversity awakens.

Summer

The wildflower meadow is in full bloom.

Butterflies, bumblebees and bees find plenty of nectar there.

The landscape takes on colour.

Autumn

Flowers form seeds.

Birds find food.

Many insects prepare for winter.

Winter

Even a seemingly quiet wildflower meadow remains alive.

Insects overwinter among the plants.

The soil comes to rest.

Nature prepares itself for a new season.

Why does KURBI choose wildflower meadows?

A wildflower meadow belongs to the biodiversity measures that are at the same time:

  • visible;

  • ecologically valuable;

  • relatively quick to deliver results;

  • attractive within the landscape;

  • well suited to an agricultural environment.

That is why wildflower meadows form one of the foundations of the KURBI project.

How does a wildflower meadow work within KURBI?

A business chooses to support a wildflower meadow.

KURBI then takes care of:

  • preparing the site;

  • selecting a suitable seed mix;

  • establishing the meadow;

  • annual maintenance;

  • follow-up.

The business does not need to concern itself with the practical implementation.

We take on that responsibility entirely.

Why not a lawn?

A closely mown lawn usually contains only a limited number of plant species.

A well-managed wildflower meadow, by contrast, can contain dozens of different species of flowers and herbs.

This creates a much richer habitat for insects, birds and small mammals.

The greater the variety of plants, the greater the biodiversity tends to be.

An investment that becomes more beautiful every year

A wildflower meadow does not reach its full potential immediately.

Some plant species only appear after one or several years.

Insects and birds also need time to discover new habitats.

That is why KURBI deliberately takes a long-term view.

Biodiversity requires patience.

But precisely because of that, its value grows greater every year.

What does your business support?

For an annual biodiversity partnership of € 1,000 excluding VAT, your business supports, for one year:

✓ the establishment of approximately 500 m² of wildflower meadow

✓ professional maintenance

✓ ecological management

✓ follow-up

✓ documentation

In this way, your business contributes directly to a more colourful and more biodiverse local environment.

Frequently asked questions

Is the wildflower meadow reseeded every year?: Not necessarily. A wildflower meadow develops gradually. Good management is often more important than reseeding every year.

Can I visit "my" wildflower meadow?: Yes. As far as the location is accessible, and with respect for the owner and for nature, we encourage partners to come and see the results for themselves.

May my business communicate about its contribution?: Of course. We only ask that communication remains accurate and refers exclusively to the biodiversity measures actually supported.

Together we bring colour to the local landscape

Every wildflower meadow begins with a small patch of land. But its impact reaches much further. More flowers mean more insects. More insects mean more birds. More biodiversity means a richer environment. For agriculture. For nature. For residents. For visitors. And for the generations who come after us.

Become a partner of a wildflower meadow

Help make 500 m² of new biodiversity possible.

First-year update 2025–2026

Experiences from the start-up year

Read what we did and learned for this project on our test site next to the Velpestraat in Bierbeek.

Read the update

The Making Of

Images from the creation of the test site in Bierbeek, summer 2025: delivery of plants, earthworks, planting beds and the planting itself — with the whole family.

Lorry full of trees, grasses and perennials being unloadedPlants and wooden planting boxes laid out on site at sunriseFirst planting beds with young trees in the open farmlandView across the test site with weeping willow and field along the VelpestraatView all 29 photos →

Further reading

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€ 1.000excl. VAT per project and per project year